Saturday, September 1, 2018

TOP 5 BENEFITS OF SEO

by on 12:02 AM
SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5.

1. User-Friendly Websites

by on 12:01 AM
SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.

Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.

On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high quality information to their users

2. Bring in MORE Customers

by on 12:00 AM
Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.

SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!

If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.